MDG Advertising

A Full Service Advertising Agency in Florida and New York

Are we obsessed? We have to be. The rules of advertising, design and marketing keep changing, and we like it that way. As a creative advertising firm, we have always embraced the new and unexpected, and our clients have been richly rewarded. Einstein once said that imagination is more important than knowledge. We think it's a combination of the two. Between your firsthand knowledge of your customer and competition, and our obsession with creativity, branding strategies, interactive Web solutions, creative media executions, and quantifiable results, there's nothing we can't accomplish. Together.

Recent News and Work

MDG Advertising Enjoys Sweeping Success at 2012 American Advertising Federation’s Greater Fort Lauderdale ADDY® Awards

MDG takes home 59 ADDY awards, including Best of Broadcast. Boca Raton, Fla. — March 13, 2012 — The America Advertising Federation of Greater Fort Lauderdale and Palm Beach honored MDG Advertising with 59 awards at the 2012 ADDY® Awards, held Friday, March 2. The Greater Fort Lauderdale ADDY Awards is the first tier of a three-tiered national advertising competition that is the world’s largest, attracting nearly 60,000 entries annually. The prestigious event honors creative excellence in print, broadcast, and interactive media. “We congratulate our clients for empowering us to provide not only effective, but award-winning work,” said Michael Del Gigante, MDG’s president and creative director. “And we’re honored that our talented team has been recognized once again by the advertising industry and our peers.” Winning more awards than any other entrant, MDG received Best of Broadcast for its TooJay’s television campaign, along with 18 gold and 40 silver awards READ MORE

A Marketer’s Guide to Pinterest [Video]

All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by “pinning” them on virtual pinboards. MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular “Pin It To Win It” infographic. The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. READ MORE

The ROI of Social Media [Video]

Social media has captured the attention and awe of the marketing world with the promise of increased customer engagement and lower marketing costs. Yet behind the buzz lies the question of how to measure its success. MDG Advertising created an eye-opening video featuring the facts, factors, methods and metrics that marketers need to know to understand the real return of social media READ MORE

MDG Advertising Named As One Of South Florida's Top Advertising Agencies for 2010

MDG Advertising has been ranked eighth largest ad agency in South Florida on the South Florida Business Journal’s list of Top 25 Advertising Agencies for 2010, which ranks agencies by gross billings. MDG has maintained its eighth-position ranking from last year, and today our focus is on 360-degree integration and its power to leverage every component of a campaign to maximize communication opportunities and minimize cost. READ MORE

MDG Blog

Hospitality Marketing: Mobile is Where Online Travel Growth is Taking Place

By 2016, the number of travelers booking on mobile devices is predicted to nearly double, according to eMarketer. In fact, the U.S. mobile travel market is growing much faster than the online travel market overall. HotelMarketing.com reported on mobile’s major momentum in the hospitality industry. This year alone, 16 million Americans are expected to book... READ MORE

Google CPCs Continue to Decline While Yahoo/Bing’s Rise as Paid Search Spend Grows in Q1

Three companies recently released reports that showed an increase in U.S. paid search spending during Q1 2012 and gave a glimpse into the future of paid search over the next year. Interestingly, each of their findings differed slightly, so SearchEngineLand.com reported on their individual insightful outlooks. READ MORE

Google’s Project Re:Brief—Alka-Seltzer’s Unforgettable TV Advertising Re-imagined for the Web [Video]

As online advertising approaches its 18th year, it’s still striving to create the powerful impact of some of the classic television campaigns from the early years of advertising. Still remembered today, these iconic ads were able to engage, enthuse, and influence audiences in ways that digital campaigns have yet to achieve. In an effort to... READ MORE